Mattel to Reintroduce Dormant Brands Major Matt Mason, Big Jim and Pulsar

Mattel to Reintroduce Dormant Brands Major Matt Mason, Big Jim and Pulsar

The New York Times - Business:

The toymaker will reintroduce three toy lines this week at Comic-Con as part of a strategy to dig deeper into its intellectual property portfolio.

Gregory Schmidt
Author: Gregory Schmidt

This post first appeared in The New York Times - Business. Read the original article.

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