Pouring Through a Crisis: How Budweiser Salvaged Its World Cup

Pouring Through a Crisis: How Budweiser Salvaged Its World Cup

The New York Times - Business:

Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.

Sarah Lyall
Author: Sarah Lyall

This post first appeared in The New York Times - Business. Read the original article.

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