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Sapna Maheshwari
Posts
Influencers Step Onto Center Stage at Cannes
Big brands are increasingly courting social media stars, who descended on a major annual festival in France to pitch themselves to advertisers.
TikTok Hits Cannes, Where a U.S. Ban Seems a Distant Dream
TikTok executives hosted happy hours and played pickleball with influencers on the French Riviera this week, even as a U.S. ban loomed over the company.
Trump to Again Extend TikTok’s Reprieve From U.S. Ban
The president plans to sign another executive order this week that would give the popular video app more time to change its ownership structure.
TikTok Bans #SkinnyTok After European Regulators Raise Concerns
Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter criticism about its effect on teen…
TikTok, Facing a U.S. Ban, Tells Advertisers: We’re Here and Confident
The company’s executives tried to reassure potential advertisers about the app’s future in the United States without directly addressing a looming ban under a federal…
Shein and Temu Will be Hit by Trump’s China Tariffs. Americans Are Worried.
The Trump administration’s plan to add steep fees to packages from China will deal a blow to Temu, Shein and some TikTok Shop sellers, worrying…
TikTok Ads Portray App as Force for Good as US Ban Looms
The popular video app, which could be banned in the United States next month if it is not sold to a non-Chinese owner, is portraying…
CapCut, a Video-Editing App From ByteDance, Returns for U.S. Users
Other apps from the company behind TikTok, including CapCut and Lemon8, went dark this weekend before flickering back. The federal law banning TikTok also applies…
What We Know About the TikTok Ban
The popular video app went dark in the United States late Saturday and then came back around noon on Sunday, even as a law banning…
What We Know About the TikTok Ban
The popular video app went dark in the United States late Saturday and then came back around noon on Sunday, even as a law banning…