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Tania Ganguli
Posts
How the NBA Finals’ Champagne Celebration Became a Marketing Moment
Brands have seized on the spectacle of the post-championship celebration as a marketing moment.
Dale Earnhardt Jr. Isn’t Done Thinking About His Dad’s Legacy
The former NASCAR racer helped to make a film about his often-distant father. But getting closure isn’t easy.
The N.B.A. Has a Star Problem
With LeBron James and Stephen Curry nearing retirement, the league has no clear next brand ambassador. Changing media landscapes and a new focus on team…
One Way to Sell Beer in Britain? Buy Into a Soccer Team.
An American microbrewery has made inroads in English pubs with a novel marketing strategy.
The NBA’s Age of Dynasties Is Over. Will That Hurt Its Business?
This year’s playoff ratings are excellent. But is a small-market problem looming?
A’ja Wilson Now Has a Nike Signature Shoe. Why Did It Take So Long?
The marketability of A’ja Wilson offers a case study in race, fame and gender.
New York Liberty Unveil Practice Facility Amid WNBA’s Race to Attract Talent
In its next gambit to lure and foster talent, the New York Liberty are unveiling plans for a building in Brooklyn with state-of-the-art training facilities…
Finding Devoted Sports Fans in the Coldest Place on Earth
An innocent question from a friend inspired one reporter to seek out sports buffs in a remote and chilly place: Antarctica.
Doncic Trade Has Mavericks Fans Feeling They ‘Lost a Family Member’
Dallas built its team’s identity around Luka Doncic, on the court and off. Now that he’s gone, some supporters no longer feel a connection to…
Buffalo Bills Fans Have It Tough, Especially in Antarctica
Research scientists in remote locations need to get creative in order to follow their favorite teams, even when they don’t like the outcomes.